This post is dedicated to the best music videos of 2010;
Dommin - My Heart Your Hands: This song is haunting and beautiful; the theme in this song matches the video very well. The symbolism of a girl pulling a red scarf out of where his heart should is very very strong and one of the highlights of the video; the manakins coming to life was also very effective, I think the manakins could be symbolising ex lovers or women who have had their hearts broken. I loved the gothic mansion setting for the video I thought it was the right place to suit the song.
HIM - Scared To Death: My favourite song on HIM's 2010 album Screamworks: Love In Theory and Practise; when they were to release a video promoting this song I was very excited. The white paper triangles were so so beautiful; it may have been showing purity in the video; I like the way the video is shot too. I studied Moving Image for two years so I was taught how to make a film and all the camera angles so I loved the interesting angles the video uses to keep the viewer watching.
Tarja - I Feel Immortal: I must say I'm not a massive fan of Tarja's solo stuff, she does have a beautiful voice and respect her greatly but there's some of her songs that sound a bit bland and mundane. This video however matches this song perfectly. I love the seaside setting; a seemingly tranquil environment used to explore a topic we all hate going though....aging. The boy grows into an elderly man whilst singer Tarja stays the same age throughout; hence the title I Feel Immortal.
Kukka - Uniklubi: Like Tarja's I Feel Immortal this video also explores aging but this time it's the band that ages. A young couple are tied together whilst the band play in front of them; while this is going on an hour glass's sands are running. This could indicate to how fast the band are aging whilst the young couple don't age at all; it's almost as if there are two different worlds in one room and I think that's what made the video.
Poets Of The Fall - Lift: I feel this video is about 'outsiders' not being understood. Lead vocalist Marco is a prison convict in this video who realeases a moth from his grasp before being interrogated by the police investigators. He tries to explain something to them but they don't seem to understand; at the end of the video the nasty women ticks two boxes on the sheet one saying 'Illusionist' and another saying 'Dreamer'. Reading the comments for this video on YouTube the moth could represent them as an independent rock band being free to do as they please; the moths pinned to picture frames in the attick where the band are performing could represent bands signing to big major record companies suggesting their record companies own them like these moths pinned to the wall.
Poets Of The Fall - Carnival Of Rust: This has become one of my absoulute favourite music videos this year; it's very Tim Burtonesque and surreal but it has such a powerful message. Vocalist Marco is a broken down clown doll in this video that a girl in a gas mask brought to life by putting coins in the machiene. It takes place at a very weird carnival with fire eaters, magic act and a ring toss game; by the end of the video the girl leaves the clown which upsets him. The most powerful part of the video is where the girl is walking away from this clown after winning a prize on a game; he sings 'Don't Walk Away' as she leaves him in despair. Wow making me cry just thinking about it.
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